Knowledge Base

Working guides for members, club officers and district committees.

How to use this knowledge base
Rotary's areas of focus
The Four-Way Test
Club meetings and the role of the Board
Email etiquette
Rotary invocations
Hosting and introducing guests
Welcoming visiting Rotarians and guests
Order of precedence for Rotary introductions
Rotary badges and the Paul Harris medal
Displaying the South African flag
Toast to Rotary International
Induction of a new Rotarian
Induction of a former Rotarian
Awarding a Paul Harris Fellow
Ethical storytelling in the age of AI: the thinking comes first
Five rules for using AI in Rotary communications
Writing for the channel: magazine, Facebook, website

One story, three lengths — and what separates a weak prompt from one that actually works.

Magazine storytelling and social media storytelling are not the same job, and the most common mistake is writing one and posting it as the other.

Magazine versus social media

Slide comparing magazine storytelling (space for context, nuance, background, multiple voices, long-form emotion) with social media storytelling (one idea, one photograph, one action).

Magazine storytelling has room for context, nuance, background, multiple voices and long-form emotion.

Social media storytelling has room for one idea, one photograph, one action. That is it.

Stop writing everything everywhere

People stop reading because you are asking them to read 800 words on Facebook. Split the same story by channel:

  • Magazine article — tell the whole story (350–450 words).
  • Facebook — tell the first paragraph (200 words maximum).
  • Website — tell the rest.
Slide headed Writing Everything: people stop reading because you're asking them to read 800 words on Facebook. Magazine article 350-450 words; Facebook the first paragraph, 200 words max; website the rest.

What a good prompt looks like

Instead of:

Write a Facebook post.

Try:

Write a Facebook post in under 120 words. Make the first sentence impossible to ignore. Avoid clichés. Do not use “making a difference”, “journey”, “excited”, “thrilled”, “heartwarming”, “meaningful impact” or “community spirit”. End with a question.

Slide contrasting the weak prompt “Write a Facebook post” with a specific one: under 120 words, an opening sentence impossible to ignore, no clichés, a list of banned phrases, and end with a question.

Suddenly AI becomes much better — because the constraints, the banned phrases and the ending were all decided by a person.

The point of all of it

Closing slide: AI can predict words. Only humans can recognise truth. The future doesn't belong to organisations that use AI. It belongs to organisations that remain unmistakably human while using AI well.

The future does not belong to organisations that use AI. It belongs to organisations that remain unmistakably human while using AI well.

See also: the thinking comes first, and the five rules.

By Sarah van Heerden

Hosting the District Governor's official visit